go·ruck [verb go + verb ruck] noun ruck is short for rucksack (aka backpack), it’s also a verb: to ruck is to move with a rucksack, and implies action, energy, and purpose.
Special Forces sent me to cities, mountains, jungles, and deserts, by day and night, in every condition imaginable throughout the United States, Europe, Africa, and the Middle East. I surrounded myself with the best, a standard I grew to expect, and I trusted my teammates, my instincts, and my equipment. We never knew what we might find, so we always came prepared for anything. Throughout it all we worked hard and played hard, sometimes in that order, and I learned an honest way of life that will always be my core, and the core of GORUCK.
GORUCK introduces military-grade gear tough enough for Special Forces to adventure seekers worldwide. All GORUCK gear is built in the USA and adheres to the highest standards of functionality, durability and style.
GORUCK gear comes with our Scars Lifetime Guarantee, so play hard.
Wherever you’re going, whatever you’re doing, go ready, GORUCK.
– Jason, Founder
According to GORUCK’s founder Jason (former Special Forces soldier with the Green Berets), there are 3 rules you need to know:
1. Never get lost
2. Always look cool
3. If you get lost…look cool